Event Operations
The Calm Production Floor
The documents that make event day boring. In the best possible way.
₦15,000
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Pricing
Price Like You Mean It
A pricing structure you can explain, justify, and hold without sweating.
₦10,000
one-time, yours to keep
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The problem
Someone asks your price and your stomach drops. You guess. You look at what the next planner is charging and you go slightly under. You win the job, and three weeks later you are paying for things out of your own pocket, working 80 hours, and quietly resenting a client who has done nothing wrong. That is not a pricing problem. That is a maths problem that became an emotional problem.
Who it is for
- Anyone who has ever guessed a price
- Planners who are busy but broke
- Vendors competing on price and losing
- Any service business that quotes per project
Probably not for
- Businesses with a working, profitable pricing model already
What is included
Everything in the box.
- The true cost calculator. A Google Sheet that shows you what you actually earn per event after everything. Most people are shocked.
- The three pricing models. Package, percentage, and hybrid. When each one works, when each one destroys you.
- Your rate card builder. Build a defensible rate card in one sitting, with tiers that give clients a choice instead of a yes or no.
- The profitability tracker. Per event, per month, per year. So you know which kind of work is actually worth doing.
- Scope and exclusions language. The sentences that stop a job from quietly doubling in size after you have already agreed a price.
- The price conversation scripts. What to say when they say it is too much, when they compare you, and when they ask for a friend rate.
- The raise your prices plan. A 90-day sequence for moving your prices up without losing your existing clients.
- Bonus: the walk away calculator. The number below which a job costs you money. Know it before you ever quote again.
The transformation
Where this takes you.
Most event businesses in this market are not undercharging because they are humble. They are undercharging because nobody ever sat them down and showed them how to calculate a real price. This pack does the maths with you, then gives you the language to defend the number that comes out.
Questions
Good questions.
I am scared to raise my prices. Will I lose everyone?
Some people will leave. That is the point. The raise your prices plan is a 90-day sequence precisely because it moves you gradually and gives you time to replace price-driven clients with value-driven ones.
Does this work if I am just starting?
Yes, and it is easier. You do not have to unlearn bad pricing. You get to start with a real number.
Is this Nigeria-specific?
The calculators work anywhere. The market context, examples, and scripts are Nigerian, because that is the market I know and the one where undercharging is most brutal.
Digital product policy: because this is an instant digital download, all sales are final. If something is wrong with your file, email hello@thediaryofaneventgirl.com and we will make it right. See the refund policy.
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