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Structure Over Vibes
A six-week programme that installs the whole system, with me watching.
₦50,000
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Business Structure · Advanced
The Corporate Client Playbook
Move from social events to corporate contracts, where the budgets actually live.
₦25,000
one-time, yours to keep
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The problem
You are very good at what you do, but you are stuck in a market where every client is a one-off, every budget is negotiated down, and every January is quiet. Meanwhile corporate brands are spending real money on events, and hiring people who are not better than you. They are just easier to procure from.
Who it is for
- Planners ready to leave the one-off market
- Anyone who has pitched a brand and heard nothing back
- Vendors who want retainers, not gigs
- Agencies and consultants selling to corporates
Probably not for
- Planners with no delivery capacity for larger events
What is included
Everything in the box.
- The corporate buyer map. Who actually decides. Procurement, marketing, brand, admin, and the person who quietly kills your proposal.
- The capability deck. A full editable deck that positions you as a company, not a person. This is the document that gets you in the room.
- Procurement and vendor registration. How to register as a vendor with corporates, what documents they will ask for, and how to have them ready before they ask.
- The RFP response system. How to read a request for proposal, what to include, what to leave out, and how to price against unknown competitors.
- The pitch meeting script. What to say, what to bring, what to never do, and the questions that make a brand trust you in 20 minutes.
- Retainer and framework agreements. How to convert one event into a year of work. Includes the retainer proposal template.
- Corporate invoicing and payment terms. Purchase orders, net 30 and net 60, and how to survive a payment cycle that is longer than your cash flow.
- Bonus: the sponsorship deck. How to bring sponsors to your own events, and how to price sponsorship tiers.
The transformation
Where this takes you.
Corporate does not buy differently. It procures differently. There is a process, a language, and a set of documents that make a brand comfortable enough to give you a purchase order. Almost nobody in our market teaches this, which is exactly why it is worth learning.
Questions
Good questions.
I have never done a corporate event. Is it too early?
It might be. If you cannot yet deliver a 200-person event with a team and documentation, win the delivery capacity first. The Sanity Kit builds that. Then come back for this.
Do I need a registered company?
For most corporate procurement, yes. The playbook covers what registration and documents brands typically ask for, so you can get them in place before you pitch.
What is included in the capability deck?
A fully editable Canva deck. Company overview, capability statement, case studies, team, process, and the credentials page that most planners leave out.
Digital product policy: because this is an instant digital download, all sales are final. If something is wrong with your file, email hello@thediaryofaneventgirl.com and we will make it right. See the refund policy.
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